Play It Safe
- Brand:
- Sydney Opera House
- Agency:
- The Monkeys, Part of Accenture Song
2024FilmVideo · YouTube
Timeless principle
Celebrate an institution by challenging the instinct to institutionalize it.
The idea
Celebrate the Sydney Opera House by staging a musical warning against letting an icon become cautious.
Why it works
The work uses the building’s own appetite for provocation as both subject and standard. Spectacle, humor and performance resist the safe commemorative tone anniversaries invite. The tribute feels alive because it risks being unruly.
