Southern Comfort — Whatever's Comfortable, 2012
Whatever's Comfortable
- Brand:
- Southern Comfort
- Agency:
- Wieden+Kennedy New York
2012FilmBroadcast film
Timeless principle
Build distinctiveness from a behavior only your brand would celebrate.
The idea
Let an unapologetically comfortable man embody the confidence of drinking Southern Comfort.
Why it works
The beach walk rejects every polished convention of spirits advertising. Nothing is explained and nobody seeks approval; the man’s self-possession is the whole product benefit. The brand becomes a state of mind rather than a drink in a glass.
Tags
- Film
- Character
- Identity
