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Timeless Ideas

Volvo Trucks — The Epic Split, 2013— Forsman & Bodenfors

The Epic Split

Brand:
Volvo
Agency:
Forsman & Bodenfors Gothenburg
2014FilmBroadcast film

Timeless principle

Turn technical precision into a culturally irresistible demonstration.

The idea

Make Volvo Trucks’ steering precision visible through Jean-Claude Van Damme’s split between two moving trucks.

Why it works

The symmetry, sunrise and unbroken movement make an engineering test feel monumental. Van Damme’s own mythology gives the demonstration stakes no diagram could supply. One calm shot proves the feature and creates an image the world immediately wants to share.

Tags

  • Film
  • Automotive
  • Craft
  • Product Demo
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