Volvo Trucks — The Epic Split, 2013— Forsman & Bodenfors
The Epic Split
- Brand:
- Volvo
- Agency:
- Forsman & Bodenfors Gothenburg
2014FilmBroadcast film
Timeless principle
Turn technical precision into a culturally irresistible demonstration.
The idea
Make Volvo Trucks’ steering precision visible through Jean-Claude Van Damme’s split between two moving trucks.
Why it works
The symmetry, sunrise and unbroken movement make an engineering test feel monumental. Van Damme’s own mythology gives the demonstration stakes no diagram could supply. One calm shot proves the feature and creates an image the world immediately wants to share.
Tags
- Film
- Automotive
- Craft
- Product Demo
