Cog
- Brand:
- Honda
- Agency:
- Wieden+Kennedy London
2003FilmVideo · YouTube
Timeless principle
Let the craft become the proof.
The idea
Demonstrate Honda engineering through one improbable chain reaction made from its own parts.
Why it works
Each component causes the next movement with satisfying precision, turning engineering into suspense. The painstaking physical construction gives the film a credibility computer effects could not. Honda’s promise is never asserted; it is performed, part by part.
