Always — #LikeAGirl, 2014, dir. Lauren Greenfield— Leo Burnett Toronto
#Likeagirl
- Brand:
- Always
- Agency:
- Leo Burnett Toronto
2015FilmVideo · YouTube
Timeless principle
Take control of the language shaping your audience.
The idea
Expose how the phrase ‘like a girl’ changes from innocent description into learned insult.
Why it works
The experiment makes bias visible through contrasting performances rather than a lecture. Younger girls supply the emotional proof by moving with complete conviction. Always turns a familiar insult into a question people can no longer hear the same way.
