Volkswagen 'Any change will be an improvement' print ad, two nearly identical Beetles side by side — Volkswagen — Any Change?, 1964

Volkswagen — Any Change?, 1964— DDB New York

Any Change?

Brand: VolkswagenAgency: Doyle Dane Bernbach1964PrintPrint advertisement

Two nearly identical Beetles turn model-year sameness into the joke.

Why it matters

A visual gag so spare the product and punchline arrive at once. It turns consistency — normally a liability — into proof of confidence.

Tags

Print
Automotive
Visual Wit
Art Direction

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