Porsche — Nobody's Perfect, 1983
Nobody's Perfect
- Brand:
- Porsche
1983Classic PrintPrint advertisement
Timeless principle
When the proof is overwhelming, make the claim smaller.
The idea
Turn Porsche’s near-total domination of Le Mans into an understated admission of imperfection.
Why it works
A results table does nearly all the selling. The lone non-Porsche finish creates the joke and makes the surrounding dominance feel even more absolute. Restraint converts performance data into confidence.
Tags
- Classic Print
- Automotive
- Proof
- Copywriting
- Restraint
