FIFA 23 x Ted Lasso
Brand: EA Sports & AppleAgency: Apple Cupertino2023FilmVideo · YouTube
The idea
Bring Ted Lasso and AFC Richmond out of television and into FIFA as a playable club.
Timeless principle
Make a partnership real inside the product.
Why it works
Fans do not merely see the characters endorse the game; they can manage, play and lose with them. The integration respects the fictional world’s details while expanding both franchises. Entertainment becomes functionality.
