Air Max Graffiti Stores
Brand: NikeAgency: AKQA São Paulo2019FilmVideo · YouTube
The idea
Turn graffiti murals into shoppable Air Max storefronts that unlock products through a phone.
Timeless principle
Make commerce native to the culture and place creating demand.
Why it works
The murals are simultaneously art, media and point of sale, so the purchase experience feels born on the street rather than imposed on it. Scarcity and location reward exploration. Nike lets the city hold the inventory.
