DoorDash-all-the-ads
Brand: DoorDashAgency: Wieden+kennedy Portland2024FilmVideo · Vimeo
The idea
Offer one viewer every product advertised during the Super Bowl and make all the other commercials part of the prize list.
Timeless principle
Turn every other advertiser’s media investment into your promotion.
Why it works
The giveaway makes viewers watch the entire broadcast differently, scanning competitors’ spots on DoorDash’s behalf. One enormous promise demonstrates the breadth of what the service can deliver. The campaign rents attention from every ad without buying every ad.
