Dipper
Brand: HeinzAgency: Rethink2026DesignProduct and packaging design
The idea
Redesign the fry box with a built-in compartment shaped for ketchup dipping.
Timeless principle
Turn a product behavior into a simple branded object.
Why it works
The design solves a small, universal mess while using Heinz’s keystone silhouette as functional structure. Packaging, utility and brand recognition become one move. It feels inevitable because the behavior and the visual identity were already waiting to be joined.
Tags
- Design
- Utility
- Product Demonstration
- The Product Is the Ad
- Film
