Honda — Hands, 2013
Hands
- Brand:
- Honda
- Agency:
- Wieden+Kennedy London
2013FilmBroadcast film
Timeless principle
Turn a product history into one continuous act of curiosity.
The idea
Let a pair of hands transform one Honda invention into the next across the company’s history.
Why it works
The tactile transitions make decades of engineering feel like play. Every object is both an achievement and the raw material for the next idea, so innovation appears restless rather than corporate. The film celebrates the impulse behind the products, not just the products themselves.
Tags
- Film
- Automotive
- Craft
- Product Demo
