Sony Bravia — Balls, 2005, dir. Nicolai Fuglsig— Fallon London
Balls
- Brand:
- Sony Bravia
- Agency:
- Fallon London
2006FilmVideo · YouTube
Timeless principle
Demonstrate one product benefit at impossible scale.
The idea
Demonstrate Sony Bravia’s colour through a joyful cascade of balls across a real city.
Why it works
The spectacle is built from a single legible thought: colour, set free. Shooting the event for real gives every bounce weight, surprise and beauty. The television barely matters because the world itself has become the screen.
