A Tale as Old as Websites

The film makes a modern website builder feel oddly at home in a pre-digital world. Keoghan’s rider crosses a dramatic Irish landscape on a donkey, delivering Squarespace to people with businesses that need an audience. The anachronism is visual rather than technical: the story never pauses to explain a feature, yet every delivery makes the product’s role clear. Director Steve Rogers gives the commercial the scale and texture of a folk tale, while Keoghan plays its courier with a straight face. That combination lets a practical business tool arrive as a piece of local mythology.