Skip to content
Timeless Ideas

Squarespace — Who Is JohnMalkovich.com?, 2017Squarespace press image

Who Is JohnMalkovich.com?

Brand: SquarespaceAgency: JohnXHannes2017FilmBig Game film

Timeless principle

Turn a dry product constraint into a conflict the audience can feel before it is explained.

The idea

Have John Malkovich discover someone else owns JohnMalkovich.com, making domain registration a perfectly personal comic crisis.

Why it works

A domain name is normally an administrative detail; this film turns it into an identity dispute with one of cinema’s most intense actors. Malkovich attempts to register JohnMalkovich.com for his fashion line, only to find that another John Malkovich has it. His mounting outrage gives a simple product truth—names can already be taken—the pressure of a thriller, then punctures it with the absurdity of the real-world collision. Miles Jay lets Malkovich play the annoyance with complete conviction, so the jokes never feel like a demonstration bolted onto the end. The domain is the plot, not a sponsor message.

Tags

  • Film
  • Comedy
  • Digital Identity
  • Celebrity
  • Product Truth