Trash Isles
Brand: LADbibleAgency: AMV BBDO London2018FilmVideo · YouTube
The idea
Apply to recognize the Pacific’s mass of plastic waste as an official country with citizens, currency and passports.
Timeless principle
Change the definition of the problem to change its political status.
Why it works
The nation-state conceit gives an amorphous environmental crisis borders, symbols and a population people can join. Each artifact extends the idea and makes inaction look bureaucratically absurd. A distant patch of waste becomes a place the world must acknowledge.
