Original Forever
Brand: AdidasAgency: Johannes Leonardo New York2026FilmVideo · YouTube
The idea
Treat Adidas originals as living source material that each generation can remake in its own image.
Timeless principle
Treat brand history as living material.
Why it works
The work draws power from recognizable design without trapping it in nostalgia. New styling, movement and cultural references keep the archive in motion. Adidas makes longevity feel like permission to reinterpret, not an instruction to preserve.
