Womb Stories
Brand: LibresseAgency: AMV BBDO London2020FilmVideo · Vimeo
The idea
Bring the unseen physical and emotional experiences of life with a womb into one vivid, shifting film.
Timeless principle
Give form to experiences the culture leaves unseen.
Why it works
Live action, animation and surreal imagery make pain, pleasure, loss and change visible without forcing them into one tidy narrative. The range is the point: there is no single ‘normal’ story. Libresse expands the category by showing the life conventional advertising edits out.
