Just Do It Hq at the Church
Brand: NikeAgency: Momentum New York2019FilmVideo · YouTube
The idea
Convert a Chicago church into a permanent home for sport, creativity and community under Just Do It.
Timeless principle
Give the brand belief a physical place to operate.
Why it works
The building provides ongoing access and programming rather than a temporary spectacle. Its cultural and neighborhood history gives Nike’s presence meaning that a new branded venue could not manufacture. The line becomes infrastructure people can use.
