Magic of Flying
Brand: British AirwaysAgency: Ogilvyone London2014FilmVideo · Vimeo
The idea
Make a digital billboard point to real British Airways planes overhead and identify where they came from.
Timeless principle
Use data to create wonder, not merely relevance.
Why it works
A child’s gesture connects the flat screen to the live sky at exactly the right moment. Flight data disappears inside a magical public experience, making the airline’s network tangible without a route map. Technology restores the feeling of looking up.
